Be A salesman, but NOT salesy!
In this article I’m going to answer the question “What’s A Value Ladder?” Now, a lot of us out there are probably selling products, but here’s the thing, we’re probably not asking people immediately after they purchase, if they’d like to purchase more things from us, which actually Counter intuitive, probably what you think as maybe a salesman, or a marketer or whatever position you have you’re not the buyer, right?
Have you ever went to MC Donald with a purpose of buying one burger, but ended up with a full menu of burger, fries, big coke and ice cream? what’s the first thing they ask you when you buy a burger?
Do You Want Fries With That?
The Definition Of A Value Ladder
A value ladder is a method of mapping out your product/service offering visually in ascending order of value and price. Its a lineup of offers that increase in price and value that meet people where they are on their journey to become a customer — from initial awareness to their final decision to buy your premium offerings. It’s an effective way for you to build trust and maximize the lifetime value of each customer.
1. Bring Potential customers in to your business with something for free, a freebie or a product of massive value to low cost.
2. Ascend the customers through a series of higher-value and higher-cost products or services.
3. Nurture your customers through email or Facebook Messenger bot follow-up by walking them through common problems and how your business provides solutions to those problems.
The Goal Of A Value Ladder
Remember, the goal with a Value Ladder is to grow customer relationships through value. Every step the customer ascends in your Value Ladder provides a higher priced and higher value product or service that solves their major pain point at that particular moment in time.
One of the many important concepts about sales funnels is the idea of value ladders. It is a process or ladder in which your client will take as he or she goes through your sales funnel. The reason for a value ladder is so important because when a client first comes for your services or products, he or she is not going to be willing to be able to pay a large sum of money for your services. This is because your client does not necessarily trust you or know you in any shape or form yet.
Remember, The solely purpose of a front end product is to level out your expenses in your business. This could be expenses for ads. The high end ticket products is there for you to MAKE money. That’s way you need a value ladder in your business.
Why your need a value ladder
If you are not using a value ladder, you are leaving money on the table!
In the true mindset of marketing, a value ladder is pure genius. As I mentioned before, a value ladder is a psychological way of moving a customer from the low end of your products and slowly moving them towards your high ticket items, the true gems of your business.
It is much harder to gain a new customer than it is to sell to an existing customer.
By starting out with the free “bait” a customer learns to trust you. Once they trust you they are more likely to purchase your first low-ticket item.
As you ascend your users up your value ladder, you should always have a high priced item in mind, because there WILL be a subset of customers that are willing to pay a lot of money for the right value.
An example of this could be an event, or one-to-one training with you. Not every customer has this budget, and that’s fine, but throughout your sales funnel process sales funnel, a subset of these customers will have the disposable income to buy in. Take advantage of that and make sure you provide value. Give them their money’s worth.
If you are a dentist you can offer free cleaning of peoples teeth, then you can offer a package of cleaning plus X-ray. And for the high end product you can offer a full dental package with cleaning, X-ray and treatment of the customers teeth.
Don’t Leave Money On The Table!
If you want to learn more about how to build your own business online, and how you can build your own value ladder in your current business, Check Out THIS FREE Video!
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All The Best,
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