What’s A Sales Funnel?

Spread the love

In my last article was showing you what a value ladder is and why you need use one for your business. You Can Read My Article About Value Ladder HERE! In this article I’m going more into what’s a sales funnel and how it works. I was touching this topic briefly in my article about value ladder. A value ladder and a sales funnel goes hand in hand.

Imagine that you walk into a grocery store. you are only going to buy bread and milk. But before you get to the bread you pass the meat dish. You are thinking, it would be great to have a steak for dinner one day. Then you buy a steak. You grab your bread and milk. Before you come to the cash register, there is a shelf with candies, and you are hungry and have low blood sugar, so you buy a candy bar as well.

A Sale Funnel Is Everywhere!

Without you thinking about it, every store you go into have a sales funnel with low ticket items, mid ticket items and high ticket items. you have even funnels with down sells as well. While a value ladder is more about offer more value for more money, a sales funnels is in place to move the customers through the value ladder.

What Is The AIDA Formula?

It’s easy to remember the four sales funnel stages by the acronym AIDA: Awareness, Interest, Decision, and Action. These four stages represent your prospective customer’s mindset.

Each stage requires a different approach from you, the marketer, because you don’t want to send the wrong message at the wrong time. It’s kind of like a waiter asking you what you want for dessert before you’ve even ordered your dinner.

The steps proposed by the AIDA model are as follows:

  • Attention – The consumer becomes aware of a category, product or brand (usually through advertising)

  • Interest – The consumer becomes interested by learning about brand benefits & how the brand fits with lifestyle

  • Desire – The consumer develops a favorable disposition towards the brand

  • Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase

What's A Salesnfunnel? This picture shows the AIDA Formula

As a prospect passes through each stage of the funnel, it signifies a deeper commitment to the purchase goal. Most businesses, whether online or conventional, use this model to guide their B2C marketing efforts in each stage of the sales funnel.

Your job is to make each stage of the sales funnel as simple and painless as possible (maybe even enjoyable!) for your prospects, to motivate them to keep moving through the funnel to the point of decision.

As your business develops and leans more towards recurring purchases, you can expand your funnel by adding additional stages.

The more complex version of the funnel might look like this:

1. Awareness – when potential customers become aware of your product or service.

2. Interest – when they actively express an interest in what you have to offer.

3. Evaluation – when prospects examine competitors’ solutions and compare their offers against yours.

4. Decision – when your offer is shortlisted and it’s time for some negotiation before the final decision is reached.

5. Purchase – the moment of purchase, when a prospect becomes a customer.

6. Reevaluation – customer has been using your product for a while. Now and then they might look for other solutions that will meet their needs. (hopefully, if they’re satisfied with your product or service, they won’t feel the need to look for a different solution).

7. Repurchase – when a customer repurchases your product or service.

You should use the individual stages of the funnel as a blueprint for your marketing and sales communication. Monitor the results and optimize your actions to drive more sales in less time.

This model is geared more towards online marketer and MLM business model, marketers with subscription products or their own courses.

How To Build A Salefunnel

Blogging (awareness and interest): By blogging, you will generate awareness and interest around your solution. Content marketing is one way to build an audience and create brand awareness. Writing articles can drive traffic to your website through SEO and social media while also allowing other people to see you as an expert in your field.

Lead Magnets (interest): Any type of lead magnet is used as a tool to generate interest in your product. You grow your email list by offering something of value to your audience that they’re already interested in, such as a guide or course.

Even though webinars can be used as lead magnets, they’re more focused on the decision stage and convincing people to take action and buy your products. When people sign up for webinars, they’re already pretty interested in achieving a certain goal or solving a specific problem.

Videos (awareness, interest, decision, action): They can be used in pretty much all the stages of the sales funnel. YouTube is well-known as the second largest search engine, so by optimizing the videos for certain keywords, you can generate tons of awareness and traffic to your website.

Do You Want To Learn More About Salefunnels And How You Can Build Your Own?

Watch This FREE Video!

If you like this post, leave me a comment below and share it with your friends, family members and colleagues as well. If you have any questions or thoughts about the topic, please, don’t hesitate to leave me a comment below. I will replay as soon as possible.

DISCLAIMER: This is not a get-rich-quick program nor do we believe in overnight success. We believe in hard work, integrity and developing your skills if you want to earn more financially. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our courses, events, affiliate program or free video training. The average person who buys any “how to” information gets little to no results. These references are real and documented, but are used in this video strictly for example purposes only. Your results will vary and depend on many factors, including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please feel free to exit this page immediately.

DISCLOSURE: There are affiliate links in this post, meaning, at no additional cost to you, I will be compensated if you click through and take action.

All The Best,

Get My VCard: Call +1 (818) 714-8944 And Press 1.

Read Next: Go Here To Learn My Exact Process For Starting An Online Business

Follow Me!

  • Facebook: Fred Eimhjellen
  • Twitter: @skruffy88
  • Pinterest: FredEim88
  • Instagram: fredeim88
  • YouTube: FredEim88

Where You Should Begin Your Journey

Don’t worry. I will guide you in the right direction. Just Reach Out To Me Anytime! Follow people who have already achieved their core desire. Don’t reinvent the wheel. Don’t work harder. Work smarter!

Another advice that I want to share with you is to invest in systems that gives you the core elements on how to make money online.

I have support from established entrepreneurs in all kinds of field from all over the world! Are you smart enough to learn and let someone teach you how you can achieve your core desire?

Before You Leave…

This will complete the post. I hope you have actually discovered a bit more about different opportunities and can make a much better decision whether those services can assist you and your financial resources or not.

Have you ever tried out, or any comparable service before? I wish to become aware of your experience by commenting below.

If you decide to jump on board and join my team, I will hold your hand and guide you whenever you’re stuck. You’ll never be alone!

Click Here To Find Out About One Of The Best Methods To Start Making Money Online!

If you like this post, leave me a comment below and share it with your friends, family members and colleagues as well.

If you have any questions or thoughts about the topic, please, don’t hesitate to leave me a comment below. I will replay as soon as possible.

All The Best,

Fred Eimhjellen.


This page may contain links to affiliate websites, and I may receive an affiliate commission for any purchase made by you on the affiliate website using such links. This commission will in no way change the cost to you. As an Amazon Associate I earn from qualifying purchases.

Disclaimer This website is owned and operated by an independent affiliate and is not endorsed by any company or individuals. Any opinions expressed on this website are made by and the responsibility of the owner only. Statement and opinions should not be construed as a representation of the opinions of any company or other individuals.

Income Disclaimer There are no guarantees regarding income from the any of the products or the opportunities represent on this website. The success or failure of each affiliate, like in any other business, depends upon each affiliates skills and personal effort. Earning levels for independent affiliates are examples and should not be construed as typical or average. Income level achievements are dependent upon the individual Affiliates business skills, personal ambition, time, commitment, activity, and demographic factors.

Spread the love

Leave a Comment