In this article I’m going to cover something that is important to have as an online business owner. That’s an email autoresponder. Surprisingly, this is overlooked by many people in the industry. Especially new people in the online business arena. I overlooked this as well. I think the reason for it is that people think its complicated to learn and they don’t need an email autoresponder. But what is email autoresponder?
What Is Email Autoresponder?
Email auto responder is a mass email marketing software. What it does is to send out multiple emails at the same time or different time to different subscribers’ you can have one email sent out to 100 people in one list on Monday and one email sent out the next day to a different list.
An email list is a list of people who have given you their email address and let you send them regularly emails. If you own a bookstore, you can have several email lists of people, interested in different kind of books.
One list of subscribers’ are interested in science fiction and another list of subscribers’ are only interested in novels. That’s why you want to separate those people, so you don’t email with offers on novels to people who only want to read science fiction and vice versa.
you will also have different kind of list of who has already bought your products and those who hasn’t. Maybe you get a visitor at your website. If you are lucky, that person may buy from you. However, there is a greater chance that this person may never ever return again.
Wouldn’t it better to catch this person on your email list so that you can give this person couple of suggestions of products and maybe you get a sale in the future?
How Does Email Marketing work?
- A visitor/prospect visit your website
- The prospect opts in to your email list¨
- The prospect now becomes a lead and receive multiple emails from you
- your lead now decide to buy from you and become a customer.
At this point you have a direct contact with your lead, and it doesn’t matter if he/or she doesn’t visit your website again.
Things You Must Know About Email Marketing
One of the most known email autoresponder is Aweber. There are cheaper, even free options up to a surten point of subscribers’. But this is not recommended at all. Especially if you are in the making money online niche. MMO. A good deal of email marketing software are very strict with how you gather email addresses, and what kind of email you are sending out to your subscribers’.
Even if you do things right, or making a mistake you are not aware of, your account may be shut down and you loose your contact list.
Some people have even experienced that the system has sent out emails without intention of doing so. Another reason to choose a quality email autoresponder provider is to make sure that your emails doesn’t end up in the subscribers’ spam folder.
If you don’t do things in the right way, and buying email list from a third party without permission, you can be in big trouble.
For instance, all commercial e-mails must contain the postal address for the person or business sending the email; subscribers’ must be able to easily opt-out (or unsubscribe) from such e-mails; requests to opt-out must be honored promptly; ads must be labeled as such; and subject lines must be free of false or misleading information (Customers have a right to know who the email has come from, so the “From”, “To”, and “Reply To” must represent the company; or specifically, the company or individual who sent the message).
Here’s the ugly truth: cutting corners and buying an email list will hurt you and your business in more ways than one. It’s why AWeber and other reputable email services will not allow you to import a purchased email list. This will make sure that your business doing email marketing in proper manner, and make sure that your subscribers’ can trust you with their information.
Email Marketing Comes With Lots Of Benefits
When it comes to customer interaction, email is the Holy Grail of marketing communication. That’s because done right, it produces phenomenal results. In fact, the ROI for email marketing can be as high as 4400%. That’s $44 for every dollar spent on an email marketing campaign.
You have the possibility to capture your own customers and build a platform that you own. It automates your business and your marketing efforts. What I mean about that is you can follow up you subscribers’ through pre written emails you send out.
Not just that you have possibilities to market several products or services, but you can update your subscribers’ with useful content and information about your business. But list building is a part of internet marketing that is underestimated and neglected, because its hard work and it takes time.
List building and trust and are essential for further business relationship. Email Marketing is your direct line to your customers. It maximizes profit through repeat customers, because they learn to trust you and your brand.
Facts About Email Marketing
It takes 7 times before a customer are presented to an offer before they are ready to buy. You have the possibility to increase that exposure throughout email campaigns and email broadcasts.
If you decide to buy 3 clicks to your opt in page only one will opt in. Even though they opted in, there is no guarantee they will buy your product. You need to get a relationship with your subscribers’. They need to learn to trust you, and your products and your services.
That’s where the follow up campaign and broadcast comes into place! You need to email your list frequently, at least 4 times a week with the same offer. They need to get used to your frequency and when they can expect your emails. Sooner or later, they will either buy from you or unsubscribe from your list.
How To Grow Your Email List
To build your email list efficiency, you need to leverage on both payed traffic methods and free traffic methods. If you have the money for it you should indeed buy all the traffic to your opt in page you can. Organic traffic takes time, hard work and consistency. You also need the necessary skills to accomplish that. There are two ways to get traffic to your website or to your product/services. Payed traffic, or free traffic. Instant and targeted, or slow and steady. You want to have your focus on warm traffic. This is traffic ready to buy, or at least subscribers’ interested in what you have to offer.
Grow Your business With Email Marketing
Are you interested to learn email marketing step by step? Are you interested to learn how to get leads to your business?
If you like this post about where I described what is email autoresponder, leave me a comment below and share it with your friends, family members and colleagues as well. If you have any questions or thoughts about content marketing, please, don’t hesitate to leave me a comment below. I will replay as soon as possible.
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