If you are a business owner, you should know how to promote your business on Facebook in order to increase your sales.The first step is to create a Facebook business page.
Make sure you include a profile photo and a cover photo. Afterwards, run some ads.
Remember, the goal of Facebook business promotion is to increase your sales, not to gain more likes.
Always Up To Date Training About How To Advertise On Social Media!
Facebook Wants To Rob You!
Advertising on Facebook is pain in the… You know where… This is because Facebook wants your money! They don’t care about you as a person. They don’t care about the business you are running. But they want your hard-earned money, that’s for sure. They care about that. A lot!
They want you to pay for advertising on Facebook. They want you to be on Facebook as long as possible. The purpose of this? To flashing their ads in front of your face so they can make money on you!
Don’t Take Any Shortcuts!
Do you want to learn how to advertise on Facebook for free? There are several ways you can do this. But don’t do as me, trying to take shortcuts.
You will definitely get banned! I was thrown straight into the Facebook jail! Sure, I have a good grasp on handling the edge rank algorithm, but I tried to take a shortcut.
You would get more traffic if you promote on different groups right? Well, think again!
It turns out, even you post one post in one group, but you share the same post in several groups, it’s considered as spam. I should take my time to learn this before I started advertising.
I posted the same post (once), in 70-90 groups. Guess what happened? That’s right, I couldn’t access my Facebook account!
How To Create A Facebook Business Page
In order to promote your business on Facebook, you need to create a business page. Create a page with all the necessary information, including a company name, category, and bio.
The more information you have about your business, the more appealing it will be for Facebook users and the algorithms. The page title and description are also very important, as they represent the visual aspect of your page.
You can use a cover photo, or even a video, if you wish.
Creating a Facebook business page should be done with care. Be sure that only employees who need to be able to post should be given the appropriate roles.
You should also make sure that anyone handling your business’ social media accounts receives appropriate training. This way, you can make sure that they understand the proper way to post content on Facebook.
First, you need to make sure your profile photo and cover photo are high quality.
You can use your company’s logo for your profile photo, but it’s also recommended that you choose a cover photo that’s representative of your business.
Facebook has specific guidelines on the size of cover photos, so make sure you check out the guidelines and make a photo that best represents your business.
After your profile photo and cover photo have been uploaded, you need to add a description. The description should reflect the theme and purpose of your business.
The cover photo can be your company’s logo, or a picture of a happy customer. Choose an attractive image that is aligned with your brand’s look.
You can also add your business details, like your address, phone number, and hours of operation.
How To Add A Profile Photo On Facebook
One of the most important things to do when promoting your business on Facebook is to add a profile photo. Your photo should be large enough for your followers to recognize you easily.
A company logo is a good option, while a headshot is best for freelancers. Facebook will display your profile picture in search results, and it will also appear as a thumbnail next to your posts.
You should keep in mind that Facebook changes the dimensions of profile photos often. In general, profile photos on your Page display at a size of 170×170 pixels on desktops and 128×128 pixels on smartphones.
Your profile picture should be a professionally-made logo or a photograph of you, or an eye-catching landscape. Remember that your profile photo is always public and can be seen by other members of your Facebook groups,
So it’s best to choose a photo that you’re comfortable sharing with your audience.
How To Create A Cover Photo On Facebook
Create a cover photo for your Facebook page that communicates your brand’s message clearly. This is one of the first things people see when they visit your business page, and it can also be the key to establishing a good first impression with your audience.
In fact, people form their first impression of a brand or product within the first six seconds of seeing your cover photo. Depending on your brand’s message, you can include a styled image or a text image.
You can also add graphic elements to your cover photo. These include social media icons, shapes, and symbols. To customize these elements, navigate to the Graphics tab and click the graphic you want to use. From here, you can change its color, size, and other properties.
The cover photo you use for Facebook should match your brand’s overall aesthetics and reflect your brand’s values and style. If possible, use your logo and other branding materials to create a visual that embodies your brand’s voice and message.
If you don’t have these resources, check out free stock image libraries that offer thousands of visuals. You can even incorporate existing website imagery into your Facebook cover photo, including a photo of your product or service.
Just make sure to get the right dimensions, too, so you can fit it into the cover photo.
A cover photo are the first thing people see when visiting your page, so make sure it’s attractive and reflects your brand. You can even target your audience by using a holiday or other topic that resonates with your audience.
For example, if you’re a clothing store, you could use the Independence Day holiday as a chance to showcase what makes you the best.
By focusing on a holiday, you can get free publicity from potential customers while simultaneously establishing a loyal following.
How To Run Ads On Facebook
Always Up To Date Training About How To Advertice On Social Media!
Once you have an account, you can use various features to promote your business or brand on Facebook. You can boost posts, create a fan page and use lookalike audiences.
But before you go into this, you should first know what to expect from this social network. Before you can start using Facebook ads, you need to set a budget that’s enough for the learning phase.
To make sure your budget isn’t too low, you should use Facebook’s campaign budget optimization feature. This function will automatically manage your budget over multiple ad sets. You can also select where you want your ad to appear.
Whether you’re looking to get exposure for your business on Facebook or are looking to expand your current reach, there are some key tips you need to keep in mind before you start running Facebook ads.
The most important one is to stick to a set budget and set a realistic end date for the campaign. This will help Facebook pace the delivery of your ad set evenly over its lifetime.
The first step is to create a Facebook page for your business. You’ll need a cover photo and a profile. Then, you can start filling out the page.
You’ll want to include a call to action that directs people to your website. For example, if your ad is about signing up for a newsletter, “Sign Up” would be an appropriate call to action.
You’ll also need to monitor the ads that are being displayed to your audience.
Among the most important metrics to keep an eye on are the click-through rate (CTR), which will tell you how many people clicked on your ad and how much you’re paying per click.
If your ads are getting a low CTR, you may want to turn them off. High CTR ads are likely to generate more clicks and cost you less.
Facebook allows you to target your ads by gender, age, location, and work. You can even target users who are similar to your ideal customers. For example, you can target users who like your products and are interested in purchasing them. You can also target users by demographics, including age, gender, and ethnic affinity.
What Is Lookalike Audiences?
Facebook’s Lookalike Audience feature allows advertisers to reach a specific audience using their ads.
For example, if your product is aimed at senior citizens, you can target them with ads on the platform. Since Facebook is popular among seniors, this segment of the population is a good target for your ads.
In addition to this, Lookalike Audiences allow you to reach new potential customers.
Creating a Lookalike Audience on Facebook is quick and easy. The first step is to choose the group that will be targeted with your ad.
You can choose from page fans, website visitors, or customer lists. In choosing a group of people, Facebook suggests that you select at least 100 people.
This larger sample size will give you a more accurate picture of your target audience, and this translates to a more efficient spend.
Once you’ve chosen the size of your Lookalike Audience, you can choose whether to target them by country or region. The size of your audience can be anything from 1% to 10%.
The smaller the percentage, the smaller your audience will be, and the larger the percentage, the higher your audience size.
You can create custom audiences for multiple ad campaigns with Lookalike Audiences. Once you’ve created a custom audience, you can upload the data you’ve collected from your website.
You can then select the value column and add a name to it. You can also create multiple audiences and target them within the same ad set.
Invite People To Like And Share Your Page
Getting more Facebook likes is a great way to get more exposure for your business. This is easy to do. Simply invite people to “like” your page. When they like it, you can then invite them to “share” it.
You can even invite people who are already fans of your page.
Once you’ve created your Facebook page, invite friends and contacts to “like” and “share” it. You’ll receive a notification when someone accepts the invitation.
Facebook says that 30 to 50 percent of recipients will accept it. You can increase your chances of getting more likes by inviting more friends.
It’s important to remember that Facebook limits how many invitations you can send per day. The limit seems to be around 500, but it’s important to note that you will be notified if you’ve reached the limit.
Typically, you should invite people who have interacted with your posts in the past. Facebook says that you’re more likely to get acceptance if you’ve already created content for them.
If you want to invite as many people as possible, you can use Messenger to send bulk invites. The Messenger option is optional, but will allow you to send more than 50 invites to as many people as you want.
Facebook’s interface makes it easy to send invitations to multiple friends at one time.
You can choose who you’d like to invite using the “All Friends” drop-down menu, or you can choose based on groups. After selecting the people you want to invite, simply click “Send Invites” to complete the process.
Set A Spending Limit
When you’re using Facebook to promote your business, you’ll want to make sure that you’re aware of your budget. Facebook’s advertising system works on an auction system where users tell the platform how much they’re willing to spend on ads.
The system then gets as many results as possible for that budget. In order to maximize the amount of money you can spend on Facebook ads, you should set a daily spending limit.
Using Facebook ads is a great way to advertise your business. They show up in the newsfeed of users and can be customized for a variety of goals, including page likes, website clicks, or app downloads.
There are also several budget options available, including a CPC or CPM model.
Once you’ve reached your spending limit, your ads will stop showing. You can reset the limit at any time by clicking the three dots next to the account.
However, you should be aware that once you’ve reached your spending limit, Facebook will stop billing you for your ads.
Tracking Results
When promoting on Facebook, it is vital to track results. Facebook metrics provide a clear picture of your marketing efforts and will help you produce better content.
For example, tracking results can reveal how many people clicked on your ads, or visited your website. They can also show you how many people filled out a form or submitted their contact information.
To track results, you need to add a tracking URL to your ad. You can either use your website’s URL, or you can use a campaign URL built with marketing automation software.
When you are promoting on Facebook, make sure you differentiate between organic and paid ads. For example, if you are using Facebook ads to drive traffic to a website, you should use the ad that prompts visitors to enter their URL.
A tracking URL can be created through your marketing automation software or with a tracking URL builder, such as HubSpot.
When promoting on Facebook, you should add a pixel to track conversions. Facebook offers several tracking metrics, including Video Engagement, Delivery, Targeting, Creative, and more.
By using this metrics, you can find out how effective your ads are in converting visitors into customers. This will inform your Facebook marketing strategy.
Impressions and Reach are also very useful metrics to track. They will show you how many unique people saw your post and page.
Combined with other metrics, this metrics will help you determine if your post is reaching the right people. Premium analytics tools such as Sprout provide a report for post-level impression metrics. Facebook Creator Studio displays them in the Insights tab and the Published tab.
Don’t Make These Mistakes!
Have you ever come across ads looks like this “I’m a bitcoin CEO and run my own trading system designed to make your investment increased by X amount of value in Y amount of time. Click on the link and be part of this amazing system!”
Sure you have. It’s in free advertising groups all around Facebook. It’s a kind of gray area regard to promote like this. Sure it’s a legitimate way of promoting, but you have to ask yourself,
- is it effective?
- What do you think when you come across advertising like this?
- Do you think it’s a legitimate way of making money online? Or do you think this is a scam?
Probably the last, right?
While this is not the most effective way to advertising for free it’s surely a possibility.
But still you have to know how to do it properly! While you have seen this ad, you see exactly the same ad from different people. Word for word. Then it’s gets even more annoying !
As this isn’t enough, you get the same ad thrown at you in messenger from different people!
You see what I mean?
You can advertise to different people at messenger, but if you don’t do it correctly you either get kicked out of Facebook, or best case scenario, you P. I. S. S. People off and lose credibility. And they won’t buy from you.
You Can Advertise Anything. As Long As You Do It Right!
Sure, you can promote whatever you want and how much you want on your own profile as well. As long as you do it the right way and not directly.
What do you think will happen if you put a link anywhere on Facebook which is not connected to Facebook? It would be killed by the edge rank.
Facebook has even banned affiliate links that goes to click bank jvzoo and alike. Not only would your post get killed, but you most likely would lose potential buyers in the process.
You want to get people to trust you, your business, and the products you are selling.
Sure you will get people to click on your links because people are curious. But that is it! It doesn’t matter if you have 1000s of clicks, followers or subscribers. It doesn’t matter if you don’t sell your products.
People do not buy the product. People don’t buy the what the product does. People buy from people and what the seller can do for their customers. They buy your name and your services.
Take A Good Look At The Examples below
The messages are the same, different affiliate links and different people. Do you think this is a good marketing strategy? I got this from 3-4 people on the same day on Twitter.
Don’t Make Mistakes, Save Time And Money! The Best Part? You Don’t Need To Spend Any Time In The Facebook Jail!
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I want you to get off on a FAST start with your Facebook campaign. You Can Get started Here .
Get Educated, Get Ad Swipes And More, To Help Your Campaign To Stay Compliant, Get Seen And Generate Leads And Sales!
Automated Posts
Automated posts on Facebook can be used to promote a product, service, or brand. There are several tools that allow you to schedule posts and add photos.
Some of these services also allow you to add captions, emojis, hashtags, and links. You can then schedule the posts for a certain time of day.
Scheduling posts is an effective way to reach a remote audience and enhance your brand’s relevance. Facebook users might even engage in conversation through the comment section of your page.
Getting back to them promptly is essential, as responding to their comments can turn your existing customers into new customers. You should also make sure to keep the comments section clean.
Posting to Facebook can be time-sensitive, so you should know when your audience is most active. Usually, the best time to post is between 8:00 AM and 12:00 PM.
However, depending on your location and audience, you might want to schedule your posts during other times of the day. A good auto posting tool will provide detailed reporting and let you manage multiple Facebook accounts.
If you’re struggling to keep up with the posts on Facebook, automated posts can help streamline your social media management.
Regardless of which auto posting tool you choose, consistency are the key to increased engagement on Facebook.
If people see your posts consistently, they’re more likely to engage with them, which in turn signals Facebook’s algorithm that your content is worth sharing.
This will ultimately result in higher organic reach. Boosting your content on a consistent basis will benefit your business and brand, so consider automating the process and start posting content consistently to increase your brand’s visibility.
How About You?
I was dumb, made a mistake and the result? I was kicked out! Yhea, if you do mistakes, you get kicked out. As an internet marketer, with interactions in groups, it’s easy to PISS people off!
Normally, you get kicked out of the group, getting a warning, or what ever, but if you do too much, to soon, its game over. You are done!
And if you want to be safe, never, ever, post links directly on Facebook! instead, do like this: https://bit. ly/2PplJBi
(remove the space to get the link) This is a link to my business page at fb.
Feel free to try it out your self and see how it’s work. Simply copy from the https all the way to 2PpIJBi, paste it into your browser and hit enter.
Voila!
Why would you do this because it’s an algorithm called edgerank.
How Does EdgeRank Work?
EdgeRank is like a credit rating: it’s invisible, it’s important, it’s unique to each user, and no one other than Facebook knows exactly how it works.
At Facebook’s 2010 F8 conference, they revealed the three ingredients of the algorithm:
- Affinity Score
- Edge Weight
- Time Decay
(Rank = Affinity X Weight X Decay)
Affinity: is your relationship with users. It means that the amount a user has interacted with your Page in the past affects how likely they are to see your posts.
So if they’ve clicked your links, liked or commented on your posts in the past, EdgeRank assumes they’re pretty keen to see more of your stuff, and gives it higher priority in that user’s News Feed.
Weight: is how much priority EdgeRank gives to your post, based on the post type. Facebook has a hierarchy of post types, since some types garner more engagement than others.
Photos and videos take top priority. Links are second, and plain text status updates are at the bottom end. Weight doesn’t end there, though.
Interaction from other users can also affect this. For instance, comments are more weighty than likes, but both affect the overall weight of the post.
So a text-based status update with 50 likes and 10 comments will be more likely to show up in the news feed than a photo with no engagement at all.
Time Decay: simply means how old is your post? The longer your post has been on Facebook, the less likely it will be to show up in a user’s News Feed.
Again, this one’s not quite cut-and-dried, though. For users who only drop-in to Facebook once or twice a week, your post will be relevant for longer than it would for those users who check in twice a day.
So don’t do the same mistakes like I did. Be patient, work towards your goals, promoting your self the RIGHT way from the beginning and make the most of SEO. (Search Engine Optimization)
We all know the importance of
- SEO
- Get ranked by Google, Yahoo and Bing
- Getting traffic to your site
- Uses of long-tailed keywords
- Have low competition
- High search frequency
- Use of alphabet soup technique
We need to now words like
- Avg (Average)
- Traffic
- QSR (Quoted Search Results)
- KQR (Keyword Quality Indicator)
- SEO (Search Engine Optimization)
- Domains
var jtrack = “30f205ab”;
Jaaxy analyzes each keyword according to the following metrics:
- Avg (Average) – refers to the number of monthly searches for the keyword
- Traffic – the number of organic visitors your site will get if you rank on top for the keyword
- QSR (Quoted Search Results) – alludes to the number of websites competing for the keyword. The higher they are, the worse for you
- KQR (Keyword Quality Indicator) – determines whether or not it’s best for you to optimize for the keyword. If Good to Great, then you should target this keyword for your site. If Poor, then find another keyword to optimize
- SEO (Search Engine Optimization) – shows the likelihood of your site ranking on top for the keyword from 1-100. The higher the score, the more likely your site will rank on the first page for the search phrase or term
- Domains – Availability of domains related to the keyword. This feature is perfect for those who want to create websites from low-hanging fruit keywords. You can find exact match domain.
It will benefit you with quality traffic and you need to make the foundation be found on Google, Bing and Yahoo.
Get your traffic and boost YOUR BUSINESS without being kicked out.
Boosted Posts
Facebook’s new algorithm changed the way that posts are displayed in the news feed. Instead of displaying your post to the entire audience, the algorithm only shows it to a sample of people.
If you want to increase your engagement, you can use the boosted post feature to target your audience. This can help you reach more potential customers and increase your brand’s visibility.
Boosted posts are popular and easy to use, so many new advertisers start with this form of Facebook advertising.
However, many are left wondering whether boosted posts really work. While many Facebook advertisers swear by the results, you should keep in mind that this ad type does not leverage the full power of Facebook.
Boosted posts are a good option if you’re looking to reach your target audience in a specific geographical area. However, they offer less customization than ads.
However, they are easy to activate and allow you to target a specific audience. Like ads, boosted posts also allow you to set an objective for your audience.
An objective is what you want your audience to do after viewing your ad. Facebook allows you to set up to five different objectives.
While Facebook’s boosted posts are great for driving traffic, Facebook ads are better for driving sales and traffic. Ideally, you should combine both methods in your marketing strategy.
You Need To Know How To Promote And Where
You need to know how to promote yourself on the different platforms. Because of SEO and traffic purposes, you should indeed leverage on multiple platforms, not just one.
What If Facebook gets shut down, or in my case was kicked out? You need to start over, and trust me, it’s not fun!
You should leverage on Twitter, Facebook, YouTube, Instagram, Snapchat, Quora, Warrior Plus, and many others. Not just by one traffic source. And the best part, it’s free!
But you need to know exactly how to promoting. You need to know how it works. How about links? How to get noticed by video, how to be entertaining on podcasts, how do I promote links on Instagram etc.
To sum it up its not only enough to present a link and expect people to buy from you. You need to provide good quality, good product that will solve a problem, you need to entertain and educate in the correct manner.
My Best Advises
- Don’t add too many friends too fast
- Don’t join too many groups
- Don’t promote too much
- Be personal
- Interact with people
- Be a friend, not a seller
My Suggestion Before You Even Start Promoting
Learn from people who have been in the business for years and have success in the field and can teach you exactly how to do this.
Have You Any Advises?
Have you ever been kicked out of a social media platform, or other forums online? Have you any advice you want to share? Then I love to hear from you! Just leave a comment below.
Have A Wonderful Day!
All the best,
Fred.
Text “showme” to 208-675-8776
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